Mapulus - The Trusted Source of Australian Physical-World Data

The data layer for understanding Australia's physical world

Australian movement, events, environment, property, and demographic data — aggregated, normalised, and ready to query.

Explore the data in Mapulus Studio Talk to Advisory
Mapulus Studio showing location data in context
Mapulus heatmap showing activity density
Mapulus travel boundaries and catchment analysis

Built for Australian conditions

Australian boundaries & geographies Local event calendars & public holidays ABS-aligned demographics Australian weather & environmental context

Physical-world data is fragmented. We fix that.

Events, weather, movement, property, demographics — scattered across agencies, vendors, and formats. Teams spend months stitching together feeds instead of building.

Mapulus aggregates and normalises Australian physical-world data into a single queryable layer. Import your data, add context instantly, and decide what to build next.

Currently focused on Australia, with expansion planned.

Events in silos
Weather as raw numbers
Movement buried in proprietary sources
Demographics scattered
One queryable layer in Mapulus
The Data Layer

Australian physical-world data

Mapulus aggregates, normalises, and makes queryable the data that describes how Australian places behave — across time, conditions, and events.

Self-service data access coming soon. Talk to Advisory to access now.

Movement Data

Baseline activity and movement patterns. Understand foot traffic, commuter flows, and activity density across locations.

Events Data

Event-driven demand shifts. Concerts, sports, festivals, public holidays — understand what's happening, when, and where.

Environmental Data

Weather and contextual signals. Temperature, rainfall, UV and other factors that materially affect behaviour.

Property Data

Real estate and development signals. Sales, listings, approvals, and market indicators tied to place.

Demographics Data

Population and census-based context. Age, income, household composition, and socioeconomic indicators.

More coming

Our data catalog expands continuously based on real customer needs.

Explore your data in Mapulus Studio

Mapulus Studio lets you explore physical-world data visually — and layer it directly onto your own business data.

Import locations, customers, territories, assets, or opportunities and instantly see them enriched with movement patterns, nearby events, weather context, and demographic signals.

No setup. No pipelines. Just clarity.

Supported imports:

CSV files Google Sheets HubSpot Zapier
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Mapulus Studio data visualization
Custom attributes in Mapulus
Travel boundary analysis

Turn internal data into spatial intelligence

Most organisations already track performance.
Few understand why it varies by place.

Mapulus enriches your existing data with real-world context so you can explain performance differences, identify demand drivers outside your systems, detect risk and opportunity, and make decisions with evidence — not assumptions.

For many teams, this is where new — and more valuable — questions emerge.

Mapulus helps you:

  • Explain performance differences by location
  • Identify demand drivers outside your systems
  • Detect risk, opportunity, and anomalies
  • Make decisions with evidence, not assumptions
How It Works

Access data at every scale

Start exploring in Studio today. API access coming soon.

Available Now

Mapulus Studio

Explore and enrich data visually. Import your locations, validate results, export what you need.

Best for: exploration, validation, ad-hoc analysis

Coming Soon

Lookup API

Real-time enrichment for individual locations. Query boundaries, geocode addresses, get demographics on demand.

Best for: interactive apps, small batches, Studio integrations

Coming Soon

Bulk Export

Export full datasets by territory, time range, and format. Receive Parquet or CSV files ready for your warehouse.

Best for: initial data loads, backfills, large-scale ingestion

Coming Soon

Incremental Feeds

Subscribe to daily or weekly updates. Receive only what's changed — new records, updates, and deletions.

Best for: keeping your systems always up to date

Enterprise: Bring your own bucket

For high-volume customers, we write exports directly to your S3 bucket — no downloads, no data movement overhead.

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What You Can Build

Turn physical-world data into industry advantage

Enrich your internal data, train models with real-world context, and build location intelligence your competitors don't have.

Enrich your data

Add movement, events, weather, and demographic context to your CRM, ERP, or analytics pipeline. Every location becomes richer.

  • Bulk enrichment via API
  • Real-time context feeds
  • Historical data backfill

Train industry models

Use physical-world features as inputs to your demand forecasting, site scoring, or risk models. Better inputs, better outputs.

  • Demand prediction features
  • Site viability scoring
  • Risk & opportunity signals

Build custom intelligence

Work with our Advisory team to design bespoke location intelligence for your industry. We bring the data; you bring the domain expertise.

  • Custom analysis & reports
  • Industry-specific models
  • Embedded data products

Not sure where to start? Our Advisory team helps organisations turn data into competitive advantage.

Talk to Advisory
Advisory Services

When the questions are high-stakes, we help you answer them

Some decisions are too important — or too complex — to solve alone.

Mapulus Advisory delivers bespoke location intelligence engagements using data you don't have and analysis you can't easily build internally.

We work with organisations to:

  • quantify real demand and activity
  • assess the impact of events and conditions
  • compare sites, precincts, or territories
  • make defensible, evidence-backed decisions

Many teams start by exploring and enriching their data in Studio.
Advisory is for when the questions require depth, validation, or executive confidence.

Learn about Advisory
"Mapulus Advisory helped us understand the true demand patterns in our target locations — data we simply couldn't access anywhere else."

— Location Strategy Director

Ready to see what's happening on the ground?

Explore real-world data in Mapulus Studio, enrich your own datasets, or talk to us about a specific location question.